American actor and comedian Pete Davidson has been unveiled as the face of H&M's new menswear campaign, said to capture the 'fresh energy in men's fashion.

.. freedom of expression and self-confidence in personal style'. The King of Staten Island star commented 'Collaborating on this campaign was a great experience. We had a lot of fun creating the photos and content. The clothes are comfortable and feel great to wear which is what I love about H&M'.